For the Love of It
An ad for a sports brand that does not exist, told through ten amateurs in ten places on one day.
A campaign engine that grows with you.
Turn a brief into a finished ad, and a workflow you can use again. AdMuse develops the ideas, Penny adds any tools or functionality you need, and you stay in control of every step.
Kaitoi Studio, the AI production workspace built on Kaitoi Core.
Explore the actual project behind the video. Feel free to check our homework.
How it works
The whole job happens in one workspace. When it needs something Kaitoi doesn't have yet, Penny builds it on the spot.
From idea to rough cut
A brief, a client ask, or half an idea. Write it the way you would say it out loud.
briefPenny works with AdMuse, our own creative engine for advertising, to pitch original concepts, then develops the one you pick into a script, a look and a shot list.
conceptsscriptlookThe shots land on the storyboard and the timeline as a rough cut you can watch, reorder and refine.
storyboardtimelineThen make it yours
Need a look, a format, a model or a tool Kaitoi doesn't have? Penny builds it as a node, an agent, a plugin or a custom UI.
nodesagentspluginscustom UIsTurn the workflow into a simple app at its own link. People run it on their own credits, not yours.
stationown linkShowcase
An ad for a sports brand that does not exist, told through ten amateurs in ten places on one day.
An ad for a global delivery brand that does not exist, following one package from London to a doorstep across the world.
An ad for a food delivery app that does not exist, told as a summit between four roommates over who cooks tonight.
An ad for an electric SUV from a car brand that does not exist, told through one ordinary Tuesday.
A concept campaign for a sleep brand that does not exist, about the hour before bed that belongs to no one else.
An ad for a vintage sneaker brand that never existed, told through the man who keeps its archive.
A short film concept built as a movie trailer.
A one-minute travel story following two stuffed characters on their journey.
Memories brought to life from old still photos
A campaign engine that grows with you.
Turn a brief into a finished ad, and a workflow you can use again. AdMuse develops the ideas, Penny adds any tools or functionality you need, and you stay in control of every step.
Explore the actual project behind the video. Feel free to check our homework.
The whole job happens in one workspace. When it needs something Kaitoi doesn't have yet, Penny builds it on the spot.
From idea to rough cut
A brief, a client ask, or half an idea. Write it the way you would say it out loud.
briefPenny works with AdMuse, our own creative engine for advertising, to pitch original concepts, then develops the one you pick into a script, a look and a shot list.
conceptsscriptlookThe shots land on the storyboard and the timeline as a rough cut you can watch, reorder and refine.
storyboardtimelineThen make it yours
Need a look, a format, a model or a tool Kaitoi doesn't have? Penny builds it as a node, an agent, a plugin or a custom UI.
nodesagentspluginscustom UIsTurn the workflow into a simple app at its own link. People run it on their own credits, not yours.
stationown linkAn ad for a sports brand that does not exist, told through ten amateurs in ten places on one day.
An ad for a global delivery brand that does not exist, following one package from London to a doorstep across the world.
An ad for a food delivery app that does not exist, told as a summit between four roommates over who cooks tonight.
An ad for an electric SUV from a car brand that does not exist, told through one ordinary Tuesday.
A concept campaign for a sleep brand that does not exist, about the hour before bed that belongs to no one else.
An ad for a vintage sneaker brand that never existed, told through the man who keeps its archive.
A short film concept built as a movie trailer.
A one-minute travel story following two stuffed characters on their journey.
Memories brought to life from old still photos